It makes us really happy when reviewers really get it, like when Paul Pacult of the Spirits Journal wrote after tasting Hangar One, “Extraordinary...unlike anything I’ve experienced in 13 years of professional spirits evaluation.”

But you know, it’s also really great when we get a 3 AM message on the machine from, say, someone in North Carolina who just got turned on to Hangar One, maybe had a couple, and just can’t go to bed without calling us up to say how great the vodka is. We also love what many people exclaim when we pour it for them for the first time: “O my God!”

We don’t have a huge public relations budget. We get good press because Hangar One is really great vodka. We never pay people to try our stuff or say nice things about us. We’re very proud that Food & Wine Magazine, Spirit Journal, and Wine & Spirits Magazine all named Hangar One as Vodka of the Year when we released it. We’re even prouder of the fact that we’ve never said anything about our products that wasn’t true.

Corby Kummer, who’s an excellent reporter and spent a lot of time talking to us, wrote this excellent article in the Atlantic Monthly.

It’s clear that our kind of product is part of a big change in the world of distilled spirits. If you’d like to see what analysts think about the Hangar One brand, check out these articles:

An extensive and thorough article in the Beverage Business Journal
An excerpt from Impact Magazine

There are actual reviews and quotations accessible from the trade link.